While covering a three-day conference, with plenty of presentations and panelist sessions, my news articles were bound to be based on the opening and closing conference speeches from the guests of honour. So to occupy my time between those speeches and photographing the presenters/speakers, I took the opportunity to create a free conference blog.
The blog was meant to let the discussions “travel” far beyond the walls conference hall; through the sharing of just one link – “all the conference’s information under one site” so to speak.
It was a fun thing to do, and here are some tips on how to develop a free conference blog
- Select a free hosting site
WordPress is my preferred site. It is easy to use and has plenty of free templates to customise to suit one’s needs. They are plenty of free blog hosting sites; blogger, Tumblr and so on, choose what you are comfortable using.
- Easy to remember url address
With the conference organising team, pick an easy to remember of the name of the blog; closely related to the name of the conference and year. During the conference continuously, remind the participants to visit the blog and popularise it by sharing the link with other interested parties and on their social media pages.
- Keep it simple
The design should be simple that saves time and keeps the focus on the content. Keep the tab naming simple as well – presentations, program, contacts etc.
- Brief introduction page
The home page’s content should have the conference objective, theme and what people should expect at the end of the conference. The idea is to capture people’s curiosity to visit the presentations’ page for more information. Do not forget to include the logos of the organisations involved.
- Update continuously
Work closely with the organisers and the rapporteur team to get the presentations beforehand. As soon as a presenter is done, upload their presentation and bios. Every morning, be sure to upload the communique.